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Personal Coverage

Personal health insurance, personalized

Coverage for individuals, families, and the self-employed — chosen around your doctors, your budget, and your life, not a one-size-fits-all policy.

A person and family finding health coverage that fits their life

Built around you

Private PPO options with the doctors and prescriptions that matter to your household.

The basics

Coverage that’s yours — not tied to a job

Personal health insurance is coverage you choose for yourself or your household, outside of an employer. That independence is powerful — it means the plan is built around your doctors,your prescriptions, and your budget, and it doesn’t vanish when a job ends.

The hard part is that the choice is rarely obvious. Plan types, networks, deductibles, and premiums all interact in ways a brochure can’t show you. Francy’s job is to make those tradeoffs clear in plain language, so the decision is yours and informed.

The plan types, in plain English

  • PPO — a larger network and no referral to see a specialist. The flexibility most families and self-employed people want most.
  • HMO — lower premiums, a smaller network, and a primary care doctor who coordinates your care.
  • Marketplace (ACA) — healthcare.gov plans that can be subsidized based on your income.
  • COBRA — keeps your employer plan temporarily, but you pay the full premium plus a fee.
Know your options

Private plans, the Marketplace, or COBRA?

Most people are choosing between three paths. Here’s what each one really means.

Francy’s focus

Private PPO plans

Broader networks and no referral to see a specialist — and often a better fit when you don’t qualify for a subsidy.

Subsidized by income

The Marketplace

ACA plans that can be subsidized based on income — a strong option when you qualify for a premium tax credit.

Usually the most expensive

COBRA

Keeps your employer plan, but you pay the full premium plus a fee. Francy frequently finds private PPO alternatives that cost less and cover more.

The rule of thumb Francy uses: if you don’t qualify for a subsidy, a private plan often gives you more flexibility for the same or lower cost. She runs the real comparison for your situation — you don’t have to guess.

What Francy does

Personalized help, every step of the way

Built around your household

Coverage shaped by who is on the plan and what care actually matters to you.

Doctor & network focus

Which doctors, specialists, and prescriptions matter is settled before comparing any plan.

Budget-first thinking

Premiums and out-of-pocket costs weighed together, so a low premium doesn’t hide a painful deductible.

Private PPO options

Broader-network plans beyond what the Marketplace shows you.

Honest tradeoffs

Clear, plain-language explanations so the choice is yours and informed.

A steady resource

Support that lasts beyond enrollment as your life changes from year to year.

Why people work with Francy

A real person, not a call center

Listen first

Your situation and budget come before any plan is mentioned.

Honest comparison

Options laid out side by side in plain language — no fine-print surprises.

No pressure, ever

You decide what fits, on your timeline. Francy never pushes.

A long-term resource

Support that lasts past enrollment as your life changes.

FAQ

Questions, answered

Coverage

What is personal health insurance?

Personal health insurance is coverage you choose for yourself or your household, outside of an employer. It includes private PPO plans and Marketplace (ACA) plans — and Francy helps you compare both so the plan fits your doctors, budget, and life.

Cost

What’s the difference between private plans and the Marketplace?

The Marketplace (healthcare.gov) offers subsidized plans based on income. Private plans are sold outside it and often offer different networks and benefits — especially PPO options. Francy explains both so you can choose what fits.

How it works

Do I need a PPO?

Not always — but a PPO usually means a larger network and no referral to see a specialist, which is what many families and self-employed people want most. Francy walks through whether a PPO fits your situation.

Working together

Can I get coverage if I’m self-employed?

Yes. Self-employed coverage can be built around a budget you set, not an employer’s assumptions — often with a real alternative to expensive COBRA. Francy helps you find a plan that fits variable income.

Timing

When can I enroll?

Open Enrollment runs once a year, but life changes like a job change, marriage, a new baby, or losing coverage can open a Special Enrollment Period any time. Francy can tell you what applies to you.

Next steps

What does it cost to work with Francy?

Typically nothing out of pocket — independent advisors are compensated by carriers, so the premium is the same whether you enroll with help or on your own. Francy confirms the details for your situation.

Still have a question?

Francy is happy to answer anything in a free, no-pressure conversation.

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Ready when you are

Let’s talk about your options

Everyone’s situation is different. Start with a free, no-pressure conversation about your health coverage needs.